Yelena Kovalenko
Yelena Kovalenko
Senior Performance Marketing
& Growth Strategist
& Growth Strategist
Senior Performance Marketing
& Growth Strategist
& Growth Strategist
Helping businesses achieve predictable scalable growth through
performance marketing, business strategy and revenue optimization.
performance marketing, business strategy and revenue optimization.
Helping businesses achieve predictable scalable growth through performance marketing, business strategy and revenue optimization.
International Awards Judge
| Senior Member of ECDMA
| Senior Member of ECDMA
International Awards Judge | Senior Member of ECDMA
TITAN Business Awards 2026 - Gold Winner
Vega Digital Awards 2025 - Silver Winner
Vega Digital Awards 2025 - Silver Winner
TITAN Business Awards 2026 - Gold Winner
Vega Didgital Awards 2025 - Silver Winner
Vega Didgital Awards 2025 - Silver Winner
TITAN Business Awards 2026 - Gold Winner
Vega Didgital Awards 2025 - Silver Winner
Vega Didgital Awards 2025 - Silver Winner
About
I am a Senior Performance Marketing & Growth Strategist specializing in helping businesses achieve sustainable and scalable growth through data-driven marketing systems, customer acquisition strategies, and performance optimization.
My work focuses on connecting marketing, analytics, and sales processes to improve lead generation, strengthen conversion performance, and create more predictable revenue growth.
Throughout my career, I have worked with organizations across manufacturing, education, healthcare, beauty, professional services, food production, and e-commerce sectors, supporting both B2B and B2C growth initiatives.
I have developed a business growth methodology focused on identifying growth constraints, improving marketing efficiency, optimizing customer acquisition processes, and helping businesses make better growth decisions through measurable outcomes.
My professional interests include performance marketing, growth strategy, marketing analytics, business scaling, and the evaluation of marketing effectiveness through commercial impact and measurable business results.
I am a Senior Performance Marketing & Growth Strategist specializing in helping businesses achieve sustainable and scalable growth through data-driven marketing systems, customer acquisition strategies, and performance optimization.
My work focuses on connecting marketing, analytics, and sales processes to improve lead generation, strengthen conversion performance, and create more predictable revenue growth.
Throughout my career, I have worked with organizations across manufacturing, education, healthcare, beauty, professional services, food production, and e-commerce sectors, supporting both B2B and B2C growth initiatives.
I have developed a business growth methodology focused on identifying growth constraints, improving marketing efficiency, optimizing customer acquisition processes, and helping businesses make better growth decisions through measurable outcomes.
My professional interests include performance marketing, growth strategy, marketing analytics, business scaling, and the evaluation of marketing effectiveness through commercial impact and measurable business results.
Core Expertise
Business Growth Strategy
• Growth planning and scalable marketing systems
• Customer acquisition and revenue growth strategies
Performance Marketing
• Full-funnel campaign architecture
• Marketing strategy and performance optimization
Marketing Analytics
• Attribution, measurement, and reporting systems
• KPI analysis and data-driven decision-making
Optimization & Scaling
• Conversion rate optimization
• Creative testing and scalable growth frameworks
Systems & Operations
• CRM alignment and lead management processes
• Marketing-sales integration and performance dashboards
Technical Implementation
• Meta Pixel, CAPI, event tracking
• UTM systems and attribution setup
Business Growth Strategy
• Growth planning and scalable marketing systems
• Customer acquisition and revenue growth strategies
Performance Marketing
• Full-funnel campaign architecture
• Marketing strategy and performance optimization
Marketing Analytics
• Attribution, measurement, and reporting systems
• KPI analysis and data-driven decision-making
Optimization & Scaling
• Conversion rate optimization
• Creative testing and scalable growth frameworks
Systems & Operations
• CRM alignment and lead management processes
• Marketing-sales integration and performance dashboards
Technical Implementation
• Meta Pixel, CAPI, event tracking
• UTM systems and attribution setup
My Approach
- Strategy-driven marketing and growth systems
- Customer acquisition and conversion optimization
- Full-funnel campaign architecture and performance planning
- Marketing analytics and measurement frameworks
- Data-driven decision-making and business growth optimization
- Continuous testing, learning, and scalable execution
Professional Recognition
• Judge / Contributor in international business awards (Globee Awards)
• Author of research work in marketing and digital strategy
• Member of international digital marketing association (ECDMA)
• Judge / Contributor in international business awards (Globee Awards)
• Author of research work in marketing and digital strategy
• Member of international digital marketing association (ECDMA)
Project Overview
Performance marketing strategy that delivered over 50% revenue growth within 4 months by restructuring the client’s acquisition system and implementing a full-funnel approach. The project focused on aligning marketing, sales processes, and analytics into a unified, scalable growth system.
Officially recognized by the TITAN Business Awards committee for outstanding performance and international impact.
My Contribution
• Performance marketing strategy & growth architecture (Meta Ads)
• Full-funnel system design & testing framework
• Advanced tracking implementation (Pixel, CAPI, events, UTM discipline)
• Integration of marketing with sales processes & conversion optimization
• Data-driven scaling based on
revenue KPIs
• Reporting systems & decision-making dashboards
Performance marketing strategy that delivered over 50% revenue growth within 4 months by restructuring the client’s acquisition system and implementing a full-funnel approach. The project focused on aligning marketing, sales processes, and analytics into a unified, scalable growth system.
Officially recognized by the TITAN Business Awards committee for outstanding performance and international impact.
My Contribution
• Performance marketing strategy & growth architecture (Meta Ads)
• Full-funnel system design & testing framework
• Advanced tracking implementation (Pixel, CAPI, events, UTM discipline)
• Integration of marketing with sales processes & conversion optimization
• Data-driven scaling based on
revenue KPIs
• Reporting systems & decision-making dashboards
Titan Business Awards
– Gold Winner
Category: Marketing
– Marketer of the Year
Year: 2026
– Gold Winner
Category: Marketing
– Marketer of the Year
Year: 2026
View Official Listing
Project Overview
Performance marketing campaign focused on measurable revenue growth. I led the strategy, campaign architecture, and measurement setup to ensure reliable tracking and scalable optimization.
My Contribution
• Performance marketing strategy (Meta Ads)
• Full-funnel structure & testing plan
• Measurement & tracking
(Pixel, CAPI, events, UTM discipline)
• Optimization & scaling based on KPI performance
• Reporting & decision dashboards
Performance marketing campaign focused on measurable revenue growth. I led the strategy, campaign architecture, and measurement setup to ensure reliable tracking and scalable optimization.
My Contribution
• Performance marketing strategy (Meta Ads)
• Full-funnel structure & testing plan
• Measurement & tracking
(Pixel, CAPI, events, UTM discipline)
• Optimization & scaling based on KPI performance
• Reporting & decision dashboards
Vega Digital Awards
- Silver Winner
Category: Digital Marketing (Campaign) - Marketing Effectiveness
Year: 2025
- Silver Winner
Category: Digital Marketing (Campaign) - Marketing Effectiveness
Year: 2025
View Official Listing
Official Meta Certifications
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Contact & Links
