Performance Marketer & Media Buyer
(Meta Ads)
Industries:
• e-commerce
• beauty • healthcare
• education & online schools
• B2B • manufacturing
• HoReCa
Certifications & Awards
Meta Certifications (5+ credentials)
Vega Digital Awards - Silver Winner
I’m Yelena Kovalenko, a Performance Marketer & Media Buyer (Meta Ads) with 6+ years of experience. I focus on measurable growth through full-funnel strategy, disciplined testing, and reliable measurement (Pixel/CAPI, events, UTM discipline). My work spans e-commerce, beauty, healthcare, education & online schools, B2B, manufacturing, and HoReCa. Credentials include Meta certifications and recognition as a Vega Digital Awards 2025 - Silver Winner (Marketing Effectiveness).
Core Competencies
• Full-funnel Meta Ads strategy (cold / warm / retargeting)
• Creative testing frameworks & iteration management
• Measurement setup: Pixel, Conversions API (CAPI), events, UTM discipline
• KPI-driven optimization (CPL/CPA, ROAS, CVR, lead quality)
• Scaling campaigns while maintaining efficiency
• Audience strategy (custom audiences, lookalikes, segmentation)
• Landing-page & offer feedback for conversion improvement
• CRM alignment for lead handling and pipeline visibility
• Reporting, dashboards & performance storytelling
Performance marketing campaign focused on measurable revenue growth. I led the strategy, campaign architecture, and measurement setup to ensure reliable tracking and scalable optimization.
My contribution
• Performance marketing strategy (Meta Ads)
• Full-funnel structure & testing plan
• Measurement & tracking (Pixel/CAPI, events, UTM discipline)
• Optimization & scaling based on KPI performance
• Reporting & decision dashboards
Category: Digital Marketing (Campaign) - Marketing Effectiveness
Year: 2025
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